while Kerswill, who holds a BFA in Fine Art Photography, had taken a break from the on-demand creative world of advertising, design, and marketing.
"We both have a love of the arts, in all forms, and we were looking to be more connected with our artistic sides, to explore new ways of thinking and expanding our definitions of beauty," Kerswill says of the original thought of melding their personal styles together into a single business endeavor.
After moving to Stockbridge and participating in several summer markets and crafts fairs in Massachusetts, they began meeting new artists and collecting their information with the idea to curate arts and crafts fairs. A stroll through Stockbridge on Christmas day 2012 would prove fortuitous when they wander through The Mews and discovered a shop for rent.
"It was a picture perfect Christmas day with snow lightly falling and we decided to take the family to The Red Lion Inn for a cocktail in the Lion's Den before dinner. We were taking a stroll to see if any businesses where open and that's when we saw the for rent sign. Our friend, Nick, snapped a photo of the telephone number with his phone and Dash and I started talking and planning," Vizza recalls. By mid March, the new tenants were in the shop painting and prepping in a hurrying to open by May 1st for the 2013 season.
The pile of business cards they had collected over the past two years led to a wealth of local talent and they launched the shop in May with the work of about 22 artists in addition to their own jewelry and photography... and that list of artists has quickly grown to over 45. The shop features the best in handcrafted items by Berkshire and New England artisans and craftsmen with a smattering of other U.S. artists. The shop carries housewares, fine balsamic vinegars and oils (blood orange, meyer lemon, and EVOO), children's items, ladies accessories (including jewelry, handbags, chenille scarfs and woven bamboo shawls) custom pens (ball point, roller ball, and fountain), wood turnings, pottery, fleece and woven blankets for infants and children, stained glass, as well as many creative items made from upcycled and repurposed goods. As the name implies, this is a store of change and evolution, and Vizza and Kerswill are always on the lookout for more talent and new items that are both beautiful and functional.
WHAT HAPPENS WHEN . . .
. . . an experienced psychotherapist, Laureen, and a marketing professional, Margaret, both with an art aesthetic and a passion for music, dance, and performance meet in midlife? Life changes! New locales are discovered. And before you know it a business is born. Welcome to Mutability in Motion.
THE GIFT SHOP . . .
An endeavor that began on a whim in New York with the words, "You make jewelry and I'm a photographer. Let's do some crafts fairs," has taken Laureen Vizza and Margaret Kerswill to places they would not have imagined at the start.
Vizza, then a clinal social worker for hospice care and tending a thriving private practice, was beginning to explore her creative impulses